So Apple have called a press conference for tomorrow, Friday 16th of July 2010. They will only say that it is about the iPhone. Wild speculation has ensued. Most seem to think it will be about the iPhone 4’s supposed antenna issues. (I say “supposed” because my iPhone has much BETTER reception than my old iPhone.)
Some expect Apple to announce a recall of the iPhone 4. This seems completely ridiculous to me. If there really was a major problem with the phone, people would be returning them in droves: don’t forget you have 14 days to do so. Yet iPhones remain difficult to get. I very, very much doubt there will be any recall.
In fact I wonder whether the conference is about the antenna issue at all. Apple usually only call press conferences to announce something. It could be IOS 4.1 (the next update to the operating system that runs on iPhones, iPod touches and iPads). It could be the long-awaited announcement that AT&T’s monopoly on the iPhone in the US is over, and that Verizon is the new carrier.
But if it is anything to do with the reception issues, I have a feeling it will be nothing more than a voucher for a free bumper (the £25 rubber strip that fits around your iPhone 4, protecting it, and in the experience of some, further improving the iPhone’s antenna performance).
UPDATE: Seems I was wrong, the conference was all about the antenna issue. Steve had some interesting facts: all phones have this to some extent (tested this on a BlackBerry today, he’s right!), a vanishingly small percentage of iPhone buyers have issues with the reception (there have been far fewer returns of the iPhone 4 than the 3GS, for example), but because Apple want everyone to be happy, you can return your phone for a full refund, no restocking fee, and everyone who has bought an iPhone can get a free bumper, or free case (if Apple run out of bumpers). If you already bought a bumper, you’ll get a refund.
I think that Steve showed that Apple do care deeply about their customers, and that the issue has been blown out of all proportion by the media, with even a US senator climbing on the bandwagon yesterday. I’ve never had a problem with my iPhone 4, but if I did, I think I would feel pretty reassured by Apple’s actions today.