UK iPhone

In what may be the first of many such moves, Standard Chartered has announced that it will offer its workers iPhones instead of BlackBerries. The latter are currently the corporate gold standard for work mobile email, but Apple has been making the iPhone steadily more attractive to corporate users, and the strategy seems to be bearing fruit.

Of course it’s good news for everyone if there is more than one player in a market: even die-hard BlackBerry fans can look forward to further improvements in BlackBerry’s offering in response to this challenge: improving the usability of the menu maze would be pretty high up on my priority list!

This entry was posted on Tuesday, May 18th, 2010 at 7:50 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.